Are you thinking of selling your home ?! Or maybe one of your real estate properties that you offer for investment ?!
Have you had a hard time getting potential buyers for your property ?!
It is the task of the real estate marketer, who plays a vital role in completing the deal, so let us know together about his job and the most important specifications that must be taken into account when choosing …
The importance of real estate marketing
Real estate marketing simply achieves the seller’s goals of quickly selling the property at the best price and with peace of mind, as the matter is based on paying more people to buy the property and obtain the best offer and complete the deal in a way that suits the customer, and this requires an intelligent real estate marketer who is able to identify the differences between real estate and thus the different method Promote it, to achieve the customer’s selling goal.
Who is a real estate marketer?
He is a professional person in marketing and has a wide knowledge of the real estate field. He markets real estate of all kinds and concludes real estate deals by gathering the seller with buyers and arranging all real estate transactions, and it is known that he gets his fees in full through commission (that is, a percentage of the price of buying the property), and thus His income depends on his ability to do business.
How does a real estate marketer work?
The real estate marketer first determines the real estate opportunity (which is the property that you want to sell), to study its features and strengths, in addition to studying your needs as a seller and the basic points of price, time and return on the required investment, then develops a marketing plan for the property based on the previous information, and starts promoting it to gain more A potential number of buyers, after which they compare the purchase offers to choose the best offer for you in terms of price, and the last stage is to complete the deal and finish its transactions.
How do you choose the best real estate marketer for you?
In order to get a profitable deal, you have to choose the best real estate marketer who has what it takes to promote your property in the most creative and sophisticated way, and the following are the most important characteristics that you should pay attention to when choosing a real estate marketer:
Wide network of relationships
The larger the network of relationships that a real estate marketer establishes, the greater the chances of concluding the deal, so we recommend that you choose a social person with many useful and knowledgeable contacts because through these relationships he builds your real estate promotion plan.
Trust and honesty
Choose a person who is honest, and you can trust him, because a sensitive topic such as selling real estate needs this type of person with whom you guarantee honesty and not to cheat, and protects you from fraud and irregular pricing of your property.
Patience
A patient marketer knows how to study his steps well to get to what he wants, and is not in a hurry and makes mistakes quickly, which increases the likelihood of concluding the deal and getting a profit.
Focus on the goal
The real estate marketer must set the goal of selling the property at the best possible price in mind, and carefully study all the factors that help to achieve it.
Effective communication skills
As long as the issue is a deal in which different parties are involved, the real estate marketer must be characterized by the ability to communicate effectively and transfer ideas in a smooth manner between those parties, and to convince buyers of the advantages of the property being marketed for, in order to achieve the benefit of all.
creativity
The successful real estate marketer should search for the most innovative ways to market the desired real estate, through social media, for example, advertisements of all kinds, or through the network of relationships that he builds.
Technical expertise
These are the skills necessary for him to play his role fully and include:
Basic knowledge of real estate: so that he can distinguish the best and most suitable offers for the customer.
Strong Marketing Skills: This is the foundation he relies on in promoting the desired real estate.
Legal skills: These are not necessary, but rather it is good for him to have them in order to conclude a 100% legal deal (in the event that he does not want to consult a lawyer in the first periods of studying the deal).
What are the tasks expected of a real estate marketer when hiring him?
If you decide to hire a real estate marketer to sell your property, you must be aware of what the real estate marketer does, and what tasks he performs in the event of his employment, which include:
Work to achieve the sales goal assigned to him
Providing potential people to buy at prices that suit you as a customer
Understand and study the details of the required property, paying attention to time, price and return on investment
Communicate and work with real estate companies or people to fulfill the client’s request
Evaluate offers prices and guide the customer to the best value
Checking the legal documents of the property before showing it to clients
Now that you have learned with us the importance of the role of the real estate marketer in concluding the best deal for you, and what are the specifications that must be met in it, we invite you to think carefully about this topic and choose the real estate marketer that you are comfortable working with and is keen to achieve your goal.
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